We are living in an increasingly digital and interconnected world. Everything that could be found out about a business can be accomplished with a simple internet search. In this new high-profile world, business owners are being asked to do more than ever to make their name shine bright in the search engine. Nervous yet? You don’t have to be, there is good news ahead.

With the entrepreneurship failure rate lower than ever, the competitive nature of the industry is demanding that businesses stay ahead of the curve when it comes to branding and name development. In today’s discussion, we want to explore how you can brand yourself for success by utilizing free tools available on the internet.

4 Steps to Business Profile Success

According to a report compiled by the team at FreshBooks, more than 15 million Americans are self-employed in a full-time capacity. The coronavirus pandemic and ensuing remote work transition have surely helped to boost that number. In order to stick out in the crowd, there are a few simple but essential tools that you can utilize to gather attention for the work that you are angling to accomplish. Let’s build our perfect business profile by following the three ensuing steps.

1) Register Your Business With Online Directories

If you are a business owner in the digital age and you have not yet established your name on as many reputable business directories as possible, you are lagging behind. Getting your name out and into the ether is important, but it is even more important to put your name in places that people are going to look. There are a few great tools and platforms that you can utilize in order to set yourself up for success, like the individual profiled in this EverybodyWiki page. A cursory glance at this profile reveals history pertaining to their background, their most notable work, and all the references necessary to back up their positions.

EverybodyWiki is one of our favorite new online resources for building your brand. As a viable alternative to Wikipedia, EverybodyWiki seeks to convey similar information while opening its doors to a larger audience. Establishing your own branding page on websites like EverybodyWiki, LinkedIn, Yelp, and Crunchbase can be the perfect first step toward legitimizing your work and having your search engine results work for you.

2) Craft a Professional Website For Your Brand

Whether you endeavor to sell shoes or build the next rocket to mars, you should have a website that adequately conveys what you are doing and how you will accomplish your goals. As the internet is one of the truly unifying tools on the planet, this is the easiest way to get your name in front of people from every corner of the globe.

Building a professional website no longer has to feel cost-prohibitive. You can establish your own professional website with some research by signing up for website hosts like WordPress and Wix. Both of these websites allow users to register for a free, if limited, website with massive amounts of customization available.

Your website should act not only as a hub for your business but also as a directory for all of your other landing spots on the internet. Link to your social media, business profiles, and any pieces of press that you might have relating to your work. You want your customers to use as little effort as possible when it comes time to find what makes your business special.

3) Visualize Your Projects Before Beginning

The internet has made it easier than ever to simply sit down and start working. Unfortunately, this means that we might not always be fully prepared to begin our efforts. In order to ensure that you are not missing anything while working on your next project, get into the habit of using a visualization board like Trello.

Trello is a free project management tool that allows individuals to instantly connect and share a common workplace. Trello is a fantastic visual tool for organizing ideas and thoughts as well as setting deadlines on certain tasks. With real-time collaboration, this is a free tool that every entrepreneur should have in their back pocket. The kanban board itself is a revolutionary piece of digital technology but don’t take our word for it, give it a try for yourself!

The road to a more successful future begins by taking care to prepare today. Entrepreneurs are the lifeblood of the digital business world and that comes with responsibility. Take time to hone your skills utilizing the tools listed above and you will find yourself ahead of the pack in no time!