When it comes to introducing a brand refresh, you have many options. You can hire a digital marketing agency to handle the entire process or take on the project yourself. You can even get your team members involved and make it a team-building exercise.
Whatever approach you choose, it’s important to remember that it’s not just about changing the look of your website or logo. It’s about changing how people think about your business.
Here are four practical ways to introduce customers to your brand refresh.
1- Use Social Media
These platforms offer an excellent way to reach your audience and let them know about your brand’s new look and feel. It’s also a perfect place for sharing examples of what has changed and why you decided to make these changes.
Social media platforms like Facebook, Twitter, and Instagram are great for introducing new branding elements because they’re easy to use and share with large audiences quickly. For example, if you want to make some changes to your logo, post an image with the old logo next to the new one on Facebook and ask people what they think.
This way, you will also quickly get instant feedback and adjust accordingly to ensure the final product sent to the market is in its most perfect state.
2- Use Email Marketing
The idea is another excellent way to reach your customers. It allows you to send personalized messages to specific segments of your list or even individual people based on their interests or purchase history with your company.
You can also use email automation software like HubSpot’s platform to automatically send out drip emails over time, ensuring that all of your customers receive a consistent message about your brand refreshment initiative.
3- Host a Launch Party
A launch party allows people to celebrate together while they get their first look at your brand refresh in person. There’s nothing like seeing something live and in color to help make it real for people — especially if there are other attendees who have already shared their excitement online.
If possible, try hosting your launch party in a public space so that even more people can catch wind of what’s going on with your company. It will also let you spread the word by inviting local media outlets or other influencers who may not be able to attend but would still love a chance to write about it later on.
4- Create a Blog Post or Landing Page
A blog post or landing page is another excellent way to introduce customers to your brand refresh. A blog post allows you to share details about each component of the new look and feel while also giving customers an idea of what they can expect from your company.
Getting a professional to create a landing page can be used to extend this idea by directing visitors directly where they need to go. Whether it’s to make an appointment or check out product updates — without having them leave the site altogether.
The process of brand refreshment can be difficult and time-consuming. It can also be an excellent opportunity to re-engage with customers, increase sales, and drive growth. If you utilize the above-listed ideas, you can be sure the brand refresh will significantly impact the entire company.